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AlterEgo Italy CureEgo curly shampoo 300ml

Unleash the beauty of your curls with this luxurious shampoo, specially crafted to transform wavy or curly hair into soft, shiny, and frizz-free perfection.

Formulated with a powerful blend of Fermented Rice Water—packed with antioxidants, amino acids, and proteins—and organically grown Italian Chestnuts, this shampoo deeply nourishes and hydrates, promoting healthier, more vibrant hair while preventing dehydration.

✨ What Makes It Special?

Tames Frizz: Smooths every strand for a polished, sleek look.
Enhances Definition: Leaves curls and waves beautifully defined, elastic, and full of life.
Boosts Shine: Gives your hair a radiant glow.


How to Use:

Apply generously to wet scalp and hair.
Massage gently, allowing the formula to work its magic.
Leave on for a moment to soak in the benefits, then rinse thoroughly.
Make every wash a moment of indulgence, and let your curls shine with natural beauty and bounce!